Sofia is a recent Business Management graduate, specialising in Events and Marketing, and is an integral part of the Client Services team at GENFOCUS. She’s the go-to person for organising everything from office events and staff celebrations to client functions and larger firm-wide gatherings, always making sure each one is well-planned, enjoyable, and runs without a hitch.
Alongside events, Sofia also takes the lead on GENFOCUS’ marketing efforts – managing campaigns, coordinating content, and supporting brand development across various platforms. While she might not always be the first point of contact for clients, she works closely with the team to ensure their experience with GENFOCUS is smooth, professional, and memorable. Sofia enjoys working collaboratively, bringing creative ideas and a thoughtful, practical approach to everything she does.